HOME         PROJECTS         RESUME         PLAYGROUND 🛠️

IG Marketing Project for Jivaka Care


At Jivaka Care, where I worked from December 2019 to March 2020, my role was that of a marketing designer. I primarily handled SNS marketing campaign projects and advertisements, collaborating closely with marketers. The team's objective was to attract individuals to visit Korea, emphasizing the excellent medical services and beauty procedures available at reasonable prices.

The challenge I faced was making intangible products appear compelling enough to motivate people to travel to Korea, despite the long distances involved. To address this, I frequently executed Instagram marketing campaigns. Additionally, I became the focal point of a procedure demonstration video, actively contributing as the designer responsible for creating and posting content on Instagram.

Thanks to these campaigns, our follower count surpassed 5000. It was immensely gratifying to witness the growth that my team had accomplished. This achievement stands out as one of the successes I attribute to my role as a designer.


To see the Instagram













Article          

Nightcap



Nightcap is a service where the user can have timely medical access for their sleep disorders. I directed from branding to the final hi-fi for this project. To see the design journey, please check the articles below.

Article 01 - Nightcap: Better Sleep, Better LifeArticle 02 - Nightcap: Mobile App Design Project


SUJIN SUSIE CHOI        UI/UX & PRODUCT DESIGNER
TORONTO, ON, CANADA