HOME         PROJECTS         RESUME         PLAYGROUND 🛠️

Shippi



Shippi is a service where the user can find a Shipper (a delivery driver) at their fingertips. In this project, I practiced overall visual art directing and product design
Role
Team Leader
Product design - Landing page and app
Branding
Motion graphics


Team
Malachi Smith
Zena Awada


Instructor
Rob Blain

Tools used
Figma
After Effects CC
Premier CC
Audition CC
Illustrator CC
Miro
January - March 2023, 9-week


Shippi Pitch Video









What is Shippi?



Shippi simplifies the process of moving items within and between cities. By providing a service for businesses and individuals to become drivers, Shippi ensures efficient and reliable deliveries. The user-friendly filtering and rating system guarantees quality service and customer satisfaction.






Problem we’re tying to tackle

For a single person, it’s very hard transport a bulky item without driving. Shippi solves the problem. From small delicate products to the big furnitures, your moving buddy Shippi handles it for you.
Brand Product Keywords

✓ Friendly
✓ Reliable
✓ Modern





Product Mockup




Brand application

▲ Business card, social media sample, brand goods






Storyboard for the logo animation


Logo animation - first draft




Colour and font selection







We created mood boards in order to choose brand theme colours and voted the best colours that would go well with the keywords and brand philosophy. After voting and adjstment, we decided on the brand colour scheme.





This will be updated more soon!



Article          

Nightcap



Nightcap is a service where the user can have timely medical access for their sleep disorders. I directed from branding to the final hi-fi for this project. To see the design journey, please check the articles below.

Article 01 - Nightcap: Better Sleep, Better LifeArticle 02 - Nightcap: Mobile App Design Project


SUJIN SUSIE CHOI        UI/UX & PRODUCT DESIGNER
TORONTO, ON, CANADA